Running a website for your business is certainly not a piece of cake. You have to make sure that everything runs smoothly, as well as that your site is visible to your audience and that people can find you when they need your services. The part with finding you when they need your services is even more important when we are speaking of HVAC businesses, since you definitely won’t be able to make a profit if people cannot find you at the exact moment when they need you.
Now you are probably wondering what it is that you can do in order to make sure that you are visible to your audience and that they can find you at the right moment. Well, this is certainly not so easily achieved, but the good thing is that there are people who can help you achieve it, as they are skilled and qualified for a little something called search engine optimization (SEO). What is that, though?
SEO consists of so many things that I wouldn’t possibly be able to explain in one sentence what it does for you. Yet, I’ll try, by pointing out the most important thing that you can actually gain from investing in this type of marketing. Basically, SEO works towards helping your HVAC website reach the first page of Google or a different search engine and thus be present when people are searching for the services that they need and you provide.
When you first get acquainted with this practice, you will certainly need some advice on SEO and search engine marketing, especially if you want to try and do everything on your own with the aim of reaching that first page and being visible to your targeted audience. There’s no doubt that you can do a few things on your own, but the simple truth is that hiring an expert to do the work is a much better idea. In any case, before starting to employ any specific practices and SEO tricks, you’ll need to do a full SEO audit for your HVAC business and I’ll share some tips on how this can be done.
Gather All The Data
It’s perfectly logical that you cannot perform a full SEO audit for your HVAC website unless you have all the data you need. I’m not going to lie to you here. Even the part of gathering all the data can be difficult and time-consuming, but the point is that it will definitely all be worth it once you have all the info you need in order to improve the performance of your website and consequently increase your profits.
Anyway, gathering all the data is your first step towards a full audit. You will have to get info from Google Analytics before anything else and ensure that you know the passwords to all the relevant accounts that contribute to the successful operation of your website. That includes Google Ads, social media accounts, certain tools and similar things. Basically, every single piece of information you find will be important.
Use The Right Tools To Help You Evaluate Performance
If you thought that you will be able to do the evaluation manually, then you were definitely wrong. Sure, you might try and do this, but the truth is that it will be extremely time-consuming and you still might not be able to get the evaluation right. This is why you need to rely on certain tools and there are certainly a lot of those out there that can help you in this endeavor.
For example, you might want to use Moz, BuzzSumo, DeepCrawl, Copyscape and a lot of other tools in order to assess the content on your website and check what has to be changed. Take your time to choose the right tools and remember to take note of every irregularity you come across. Go here to learn more about how to perform an in-depth audit.
Hire A Pro
Probably the best thing you can do for your HVAC website is hire a professional to perform this audit. This is not only because doing everything on your own can be difficult and time-consuming, but also because you won’t be able to do a good job if you aren’t knowledgeable on SEO. So, hiring an expert could be the best investment.