Building an effective e-commerce website is undoubtedly one of the most challenging tasks, but choosing the perfect name might prove more time-consuming and difficult.
As you enter a new venture, you must devote a lot of ambition, energy, and passion. As you’ve already created the perfect business plan, determined the target audience, and developed a great marketing strategy, you need to pay your full attention to your company’s naming.
Choosing an innovative and unique business name will go a long way in differentiating your brand and determining your company’s success. Remember that eBay and Amazon have specific seller standards that prevent any type of merchant branding. This is the primary reason why online merchants should come up with business names that are memorable.
Apart from that, an innovative business name will also help you with the marketing aspects of the company. If you’re facing issues naming your e-commerce business, here are the great tips for choosing the perfect name to capture the attention of your customers.
Determine the Specific Brand Identity
Choosing the best name for your company is one of the most crucial tasks you need to handle as the owner. The name you choose will showcase a tone that will determine the first appearance of your company. This is why we recommend you work backward to determine the brand persona of your business as well as the mission, audience, and culture. When you take the necessary steps to figure out these essential aspects of your business, you will be ready to come up with the perfect name for your company. This is an important step as it will allow your name to perfectly and directly reflect the overall values and missions of your business.
Rhyming words will prove an effective concept when naming a business. However, just because you’re thinking outside the box doesn’t mean you need to overdo it. This is because you will end up choosing complicated names that will confuse the target customers.
But when you consider the business name-choosing process as a learning structure, you can come up with something that your target audience will remember for a long time. Apart from the uniqueness, you also need to make sure that the business name makes sense as per your brand image. Descriptive or one-word business names will be more effective for your company’s success.
Choose Something Unique and Short
Sometimes descriptive names won’t work for some specific business industry, especially if you’re planning for an e-commerce business. This is where the distinct and short names come in handy. Not only the short names are extremely capable of showcasing the vision of your business, but they are also super memorable. If you’re planning to leverage the benefits of SEO and social media marketing, you will be amazed to know how helpful the short names will prove for your business. As per Search Engine Journal, SEO builds credibility and trust. As Twitter and other social media platforms have a character limit, you should not choose descriptive business names. Not to mention, complex names will also affect the search engine rankings of your e-commerce business.
Distinguish Your Business Apart from the Competitors
This is one of the most important things you should remember when choosing a name for your e-commerce business. Make sure you create a list of potential competitors and understand what their business names mean. This is an effective practice, especially if you’ve underestimated the market positioning of your brand and started the naming process.
When you examine the branding strategy of your competitors, you will be able to know what steps will help you distinguish your brand in the first place. If they are using heavy keywords, consider using an unrelated name for your business. If most of the competitor names are based on the founders, you will have a great opportunity to experiment with different names. If you’re facing challenges naming a company, make sure you contact us, and we will help you.
Use Google Ads
Ads is undoubtedly one of the most important parts of Google, and a great feature of Ads is that it will showcase all the related research keywords as well as the number of queries received by each phrase. When naming your business, make sure you use this tool so that you can ensure there are no other business names similar to yours in the market that can capture more attention or confuse your potential customers. Apart from that, if you want to become more creative with your e-commerce business name, you should choose something that can also be used as a verb.
Pay Attention to the Trademark Violations
Trademarks are one of the most important things to consider while choosing the name for your e-commerce business, as they can create legal issues. If you overlook the importance of trademarks, you might need to change your product or company names later due to different types of lawsuits. Changing the name of your products isn’t as dangerous as changing the name of the e-commerce business later. This is why you need to ensure you’re trademarking your e-commerce business name. Consider visiting the US Patent and Trademark Office for more information.
Make Sure the Name is Appropriate to Your Story
Businesses use stories to generate communication with their potential customers. Connecting with their target audience through communication and successful marketing will undoubtedly help your e-commerce business become successful in the relevant industry. One of the most common questions customers ask business owners is how did they manage to come up with the business name or what inspired them to choose this one? If you tell them that the name sounds cool or describe what your company does, you might end up affecting the chances of generating a long-lasting and positive impression on your target market. The name you choose for your business should be capable of reflecting your brand story so that everyone can remember it.
These are some great ways to choose the perfect name for your e-commerce business. The perfect name will help your e-commerce company achieve success quickly. If you have any other questions, feel free to let us know.